7 days
Published operating schedule
Brand Snapshot · Approved Concept Direction
OASIS, evolved. AquaShop, connected.
Proposed OASIS + AquaShop Brand Evolution — Concept artwork preserving the established OASIS black-and-gold identity, introducing Oasis Aqua through water reflections, and connecting AquaShop through a restrained BY OASIS endorsement. Final production assets are included with the combined Brand Evolution enhancement.
Concept status: approved high-resolution raster artwork for this proposal. These images are not production vector masters or final Brand Standards. The complete production package is available through the optional OASIS + AquaShop Brand Evolution enhancement.
Oasis Aqualounge
Prepared by CraftWeb Studios
The Opportunity
Turn a landmark venue's
online presence into a growth engine.
Four floors. One unmistakable experience. Since 2010, Oasis Aqualounge has grown through a distinctly women-owned, water-centred vision—earning national recognition among Canada’s fastest-growing businesses four times. This proposal brings that same depth, atmosphere and intention into the digital experience, so guests can begin to understand Oasis before they ever step through the door.
1 PM–3 AM
Published hours
6
Verified revenue lines represented in Core
One
Catalogue selection source retained
The Big Picture
How Oasis wins
Every feature in this proposal exists for one reason: to move a stranger, one step at a time, into a loyal member who spends more and comes back. Nothing here is decoration — it's a system. Hover to lift a step; tap any step to see what it does and why it matters.
01 The Website
Descend through the four floors
A bespoke, image-led site built around the club's signature idea: scrolling through the four floors as if descending through the building — from the lounge, into the waters, through the playrooms, down to the private quarters. Elegant, dark, gold-accented and fully responsive — a world away from the current template. (You're inside a working preview of it right now.)
See it live Explore the full OASIS website Walk the complete four-floor experience at oasis.craftwebstudios.ca — opens in a new tab. Open the live site ↗Custom Website Build
OASIS Core · IncludedDesign and front-end build of the full experience, ready for your photography.
- ◆Bespoke UI/UX in the Oasis brand — dark, gold & aqua, boutique typography
- ◆Signature "descend through the four floors" scroll experience with a vintage elevator panel, parallax and operator-controlled floor information
- ◆19+ age gate; event presentation using operator-supplied schedules, flyers, eligibility, availability and ticket destinations
- ◆Boutique About with Meet the Owners, cinematic media gallery, and a video section that upsells merch, member benefits & partner sponsors
- ◆Standalone House Rules — general plus tailored guidelines for Couples, Women & Trans Folks, Solo Males and Trans & LGBTQ+ guests, site-wide
- ◆Accurate day-membership & admission pages (pay-per-visit, extended memberships) with clear calls-to-action
- ◆Contact workflow — production destination, consent language, response owner and retention rules confirmed during Discovery
- ◆Private Hire section — off-hours venue rental (private shows, content creators, film & photo shoots) with enquiry capture
- ◆Self-serve CMS, mobile-first responsive build, SEO foundations, analytics & launch
The descent · four floors
03 The Members App
The differentiator
A private companion app and guest area can digitize verified Oasis workflows while preserving the front desk, physical-ID requirement and human safety response. The live operation is the Core foundation; wallet, social, ordering, booking and digital-help screens extend that foundation through the Professional experience.
11:24 Oasis
Oasis · AqualoungeProfessional concept
OASIS Guest
Optional credential · physical ID still required
Premier physical cardOptional branded companion to the guest account
Tonight
Friday, July 24 · 123 guests tonight
123
guests across four levels
Who's here tonight
Visible guests · double-opt-in · moderated
MT
Maya & Theo
Visible tonight
A
Alex
Open to connections
R
Rin
Visible tonight
JC
Jordan & Casey
Open to connections
S
Sam
Visible tonight
NJ
Noor & Jamie
Open to connections
T
Taylor
Visible tonight
M
Morgan
Open to connections
Bar & poolside ordering
Bar and poolside menu
Private room
Current: one hour, no extra fee, reserved at front desk
7:008:00
9:0010:00
11:0012:00
1:00
Advance tickets
Digital Help Me
Request assistance after booking or ticketing.
Request assistance after booking or ticketing.
Oasis Social
Stories, connections and governed visibility
Friday, July 24 · 1 PM–3 AMA couples event with hosted speed-dating rounds. Open the official listing for current admission and ticket information.Official event details ↗Watch & scroll
AquaShop
AquaShop by OASIS · connected commerce
What's on
The same governed calendar as the site
Explore Oasis
Four floors · one connected experience
Help & Concierge
Human assistance stays authoritative
Choose any feature to explore.
Professional modernization
Digital membership card
The Professional app brings tonight’s attendance, guest connections, events, venue discovery, AquaShop, ordering, booking, messaging and Concierge together in one beautifully connected place.
Professional
Works on every phone
Add to home screen
Physical ID every visit
Professional connects the day-to-day guest journey shown in the phone. Premier can add the physical membership card, AI-assisted social preparation, deeper personalization and advanced venue automations—always under operator approval.
Professional App Experience
RecommendedThis is the connected app layer shown above.
- ◆Ten scrollable app destinations for guest card, attendance, connections, ordering, booking, Social, AquaShop, events, venue discovery and Concierge
- ◆Connected messaging, guest-controlled presence, event tickets, digital ordering and location-based service routing
- ◆The same governed events, content, permissions and configuration used by the website and platform
Verified Guest Core
OASIS Core · Live VerifiedThe foundation every other module plugs into.
- ◆Email-based guest-account registration and returning login code—not a membership application
- ◆Physical government ID every visit with identification, reservation and payment names matched
- ◆Day, event, visitor-type, couple-presence and zone-access eligibility rules
- ◆Visit wristband, included day membership and re-entry privileges
- ◆Rules acknowledgement, orientation and human staff/security assistance
Verified Revenue & Service Lines
Core · Live + ExternalRevenue lines and included guest services are kept distinct.
- ◆Admissions and memberships — day admission; extended memberships carry a four-month minimum, not a monthly drop-in claim
- ◆Verified check-in and capacity — scan physical ID, maintain the governed guest record, and monitor capacity through admissions plus guest entries and exits
- ◆RFID wristband upgrade — proposed enhancement for more precise in-venue capacity signals; current waterproof wristbands remain the verified practice
- ◆Advance tickets and loyalty — continuity with the existing external platform
- ◆Bar service and tabs — current two-bar operation; digital ordering is Professional
- ◆Store and merchandise — AquaShop Commerce Operations connect products, services, sellers, orders, payments and fulfilment
- ◆Connected guest messaging — order updates, service notifications and Concierge conversations share the ORACLE messaging layer
- ◆Private venue hire — enquiries for off-hours rental (shows, content, film, corporate, parties)
- ◆Digital ordering and DJ requests — selectable Professional modernization
Continuity & Modernization Boundaries
OASIS Core · Evidence-labelledCore establishes the shared rules, source links, human authority and audit boundaries that every optional enhancement must respect. The app adds convenience without rewriting current venue operations.
- ◆Social — Core links approved OASIS stories, video and existing community destinations, including 231 Mutual Connections, without claiming those external records as native ORACLE data
- ◆Human safety response — Aquaflirt and security availability is Core; digital Help Me is Professional
- ◆AquaShop Store — commerce remains a connected ORACLE experience with separate product and service records, orders, payments, messages, seller governance and venue pickup
- ◆Social publishing — Core organizes approved sources; Professional publishes one approved story across selected sites; Premier prepares channel variants with final human approval
- ◆Brand Evolution — current OASIS and AquaShop concepts remain proposal assets until operator-approved production artwork is selected
- ◆Audit continuity — permissions, source URLs, decisions and release history remain attached to every shared record
Connected Commerce · Accepted Store v0.15
AquaShop turns OASIS reach into governed commerce
AquaShop is not a separate storefront bolted onto the experience. Customer shopping, Seller operations and Management oversight share one Store authority, one permanent-identifier model and one auditable commerce record inside the OASIS implementation.
Customer
Connected journeyBrowse OASIS products, approved third-party products and bookable services without creating a disconnected account or cart.
- ◆Products and services retain permanent ORACLE identifiers
- ◆Seller-specific fulfilment supports shipping, pickup and service delivery
- ◆One master order preserves seller suborders, payment state and receipt history
- ◆Resolution Requests connect returns, refunds and settlement treatment
Seller
Governed participationIndependent sellers receive a bounded operating surface without becoming separate commerce authorities.
- ◆Seller Intake separates application, approval and commercial activation
- ◆Products and services remain distinct catalogue records
- ◆Orders, fulfilment, payouts and outstanding balances remain seller-scoped
- ◆Revenue share, commission and wholesale markup remain separate commercial models
Management
One oversight layerOASIS Management can see platform performance while preserving seller, item, order and commercial boundaries.
- ◆Seller approval, suspension, reinstatement and listing moderation
- ◆Commerce Operations across orders, returns, refunds and fulfilment
- ◆Gross sales, seller compensation and OASIS platform revenue remain separately visible
- ◆Flags, decisions and audit events retain permanent records
Controlled commerce boundary: the exact accepted Store v0.15 is integrated unchanged. Sellers, orders, prices, commercial terms, payments and analytics use controlled local working fixtures. Production identity, contracts, merchant-of-record, payments, tax, fulfilment, returns, refunds and public catalogue gates remain closed.
02 Brand Photography & Video
Class, not amateur
The design is only as striking as the visuals behind it. The current clips — muddy audio, uneven pacing, a script that tries too hard — work against a premium brand. We recommend a dedicated, discreet on-site shoot: a fully-owned, on-brand image and video library that respects the club's strict no-guest-photography policy.
On-Site Photo & Video Production
RecommendedCaptured after-hours by our production team; you approve every frame before it's used.
- ◆Discreet after-hours session across all four floors — lounge, pool & courtyard, playrooms, private quarters
- ◆Styled interior, ambience, bar, pool & sauna photography (no guests; fully consented talent only if used)
- ◆Polished short-form vertical video to replace the current clips — for the hero, social & ads
- ◆Professional editing, colour grading, clean audio & retouching
- ◆Full commercial usage rights — an image library Oasis owns outright
We built this concept on Oasis's existing photos on purpose — no fabricated renders, no stock. The design elevates what you already have. Now imagine this exact experience with a directed shoot behind it: consistent lighting, cinematic composition, drone & establishing shots, high-end video loops. Every page you've seen quietly upgrades.
Women-owned since 2010
Meet the owners
Oasis isn't a chain or a franchise — it's a women-owned Toronto institution built and run by the people who believe in it, four times over one of Canada's fastest-growing businesses. The new site puts them front and centre: a boutique About with a proper "Meet the Owners" feature that turns first-time visitors into people who trust the room before they ever walk in. Their current blog, interviews, videos and approved media library connect here so the owners’ story stays alive across the website, app and Social.
Connected Social Experience
Three levels of social support
OASIS Social comes with Core and uses the same approved events, stories, visual assets, permissions and audit history as the site and app. It links the current blog, videos and approved media library, and can be upgraded with Professional or Premier without turning unapproved content into a public post.
Interactive Preview
The events calendar
One of the site's signature interactions: click a night to open its flyer, save it, set a reminder or invite a guest. Here's how it feels.
Product Catalogue
Build the platform in one governed place
The Product Catalogue separates the fixed OASIS Core from optional Professional and Premier enhancements. Select an enhancement once and the shared configuration carries it into the public site, guest app, operations platform and AquaShop experience.
Proposal → Catalogue → Connected experiences
Build My Platform
Choose, preview and refine your platform
Open the catalogue, compare capability outcomes and dependencies, and add only the enhancements Oasis wants. Your selections remain editable and travel with you across the full experience.
Elevator transition integration point reserved for the Builder’s animation. This revision does not substitute a different transition.
Current seven-phase planning scope
All figures are CAD before HST. Core, Professional and Premier are alternative package totals, not cumulative charges. Phase 1 is the accepted fixed package; all other figures remain planning estimates pending final production scoping.
PhaseCore / baseProfessional / option APremier / option B
1 · Audio, Video, Photography Production$15,000 · accepted fixed package——
2 · OASIS Website$37,500 · planning estimate——
3 · AquaShop Store$60,000$77,000$80,000
4 · OASIS Member App—$80,000 · PWA option$110,000 · native-store option
5 · OASIS Management Platform$115,000$158,350$166,000
6 · Social and Marketing System$75,000$94,550$98,000
7 · Integrations, Automation and Intelligence$150,000$168,700$172,000
Planning disclaimer: Pricing shown reflects the project as currently scoped and is provided for planning purposes. Final production scope, operational policies, third-party requirements and implementation responsibilities will be finalized during implementation planning. Final production pricing will be disclosed after that process is complete. Optional bilingual website delivery starts at $0.25 per approved English source word, plus approximately $2,500 for technical implementation and approximately $1,000 for accuracy testing.
04 Implementation Roadmap
From sign-off to sold-out nights
The implementation roadmap is finalized after production scoping confirms the selected phase packages, dependencies, client review windows, providers and operational responsibilities. This proposal does not promise an 8–10 week or 19-week production schedule.
Current phase planSeven-phase planning model
DependenciesConfirmed during planning
Production scheduleFinalized during implementation planning
Enhancements affecting your schedule
- No production duration is promised by this demo proposal.
The Business Case
Model every new OASIS revenue path
Drag the levers to test a scenario. The model separates gross sales from the amount retained by OASIS and keeps App and Social attribution outside the channels already counted, preventing the same sale from being added twice.
In-app & poolside bar ordering
Advance ticket contribution
Extended memberships & loyalty retention
OASIS-owned AquaShop sales
Income from other AquaShop sellers
Use the applicable commission, revenue-share or wholesale-margin equivalent; the calculator does not create Commercial Terms.
Other sales through the OASIS App
Enter only incremental App sales not already counted under bar ordering, tickets, memberships or AquaShop.
Return attributed to OASIS Social
Use only conversions not already counted in tickets, memberships, Store, App or venue-hire totals.
Sponsor & affiliate placements
Private venue hire & production rentals
Estimated monthly OASIS contribution
+9,100
—
payback calculated after final production pricing
$3,600
from incremental digital ordering and separately attributed App / Social activity
Annual modelled contribution: $109,200
Scenario model—not a forecast. Zero-value channels require OASIS operating inputs. Store and App figures use contribution margin or OASIS share, not gross sales. Social and App values must exclude conversions already counted elsewhere.
Legacy defaults retained from the earlier proposal are illustrative: bar ordering, advance tickets, sponsorship/affiliate placements and one private-hire booking. All newly separated Store, seller, membership, App and Social channels begin at zero until OASIS supplies approved volumes, margins and attribution rules. Payback is held until final production pricing is established. HST, operating costs, refunds, chargebacks, taxes and implementation financing are not modelled.
Looking Ahead
Future possibilities
Ideas worth putting on the roadmap — funded once the core platform is live and earning. Each is scoped separately.
RFID / NFC Venue Credentials
Premier InfrastructureOptional physical credentials implemented only after hardware, privacy and operational validation.
- ◆Extends admission and visit entitlement without replacing physical ID
- ◆Requires approved readers, credentials and privacy rules
Smart Occupancy & Capacity
Premier InfrastructureReader or sensor-based zone tracking and advanced capacity warnings.
- ◆Builds on admission, departures and manual zone counts
- ◆Requires hardware and operational validation before production
Predictive Venue Operations
Premier IntelligenceForecasting for wait times, capacity, congestion and staffing after reliable operational data exists.
- ◆Depends on validated operations intelligence
- ◆No prediction is presented before source data is trustworthy
Why CraftWeb
Not a website. A digital destination.
Most agencies stop at the website. We started by asking a different set of questions: what happens before a guest arrives, what happens when they walk in, how do they spend more, how do they come back, and what do staff and management need to run it?
Most agencies
- — Generic themes & templates
- — Build a set of pages
- — Hand off the website
- — Stock or client-supplied imagery
- — Job done at launch
CraftWeb
- ✓ Research the business first
- ✓ Design the whole guest journey
- ✓ Build revenue-focused digital systems
- ✓ Custom interaction, photography & app ecosystem
- ✓ Partner on growth after launch
05 Terms & What's Included
Clear terms, no surprises
A 50% deposit begins the work; the balance follows design approval and launch. The app phase is billed against delivery milestones.
50%
Deposit to begin
25%
At design approval
25%
On launch
Included
- Two rounds of revisions per stage
- Responsive design & cross-device QA
- Training on the CMS
- 30 days post-launch support
Client Provides
- Final house-rules & admission policy wording
- Access for the on-site shoot
- Final production brand artwork, variants and usage guidance unless the Brand Evolution enhancement is selected
- Store URL, catalogue, pricing, checkout and return policies
- Approved social platforms, handles and profile URLs
- Approved payment processor, integrations and privacy requirements
Out of Scope
- Ad spend & media buying
- Payment-processor / merchant & POS fees
- RFID/NFC hardware, occupancy sensors and production integrations unless selected
- AquaShop production catalogue, policies and social account creation being supplied separately by Builder
06 Acceptance
Ready to begin?
Continue to implementation planning
Confirm the current planning direction. The next step is a detailed production-scoping process followed by final pricing, schedule and statement of work.
Current seven-phase planning scopeFinal production price follows scoping
Phase 1 is the accepted fixed package. Remaining phase and tier figures are planning estimates. Core, Professional and Premier are alternative package totals and are not added together.
Prepare Discovery Meeting
✓ Request noted locally. No agreement was signed, no meeting was booked and no information was transmitted.